I’m William Barton.
I spent years as an English teacher working with dyslexic and ADHD students, and during that time, I discovered a few tricks and secrets to injecting humor and passion into even the most boring subjects—even subjects I wasn’t all that interested in.
Yes, I taught Chaucer to a room full of dyslexic and adhd students.
And they actually ENJOYED it!
I started to apply these same attention-grabbing principles to my writing, and now I use every trick I learned to help entrepreneurs, small companies, and big-name men’s lifestyle brands create compelling content that builds trust, increases traffic, and helps their audience fall in love with their brand.