I’m William Barton.

I spent years as an English teacher working with dyslexic and ADHD students, and during that time, I discovered a few tricks and secrets to injecting humor and passion into even the most boring subjects—even subjects I wasn’t all that interested in. 


Yes, I taught Chaucer to a room full of dyslexic and adhd students. 


And they actually ENJOYED it!


I started to apply these same attention-grabbing principles to my writing, and now I use every trick I learned to help entrepreneurs, small companies, and big-name men’s lifestyle brands create compelling content that builds trust, increases traffic, and helps their audience fall in love with their brand. 

Do you want your brand to reach more people?

Do you want your brand to be the authority in your space?


Let’s do this, together.

Tell me about your project now